#1 Oct 11, 2019 01:36 pm
There is a growing trend towards personalization. Even in football, customisation has begun. Whether it's sweatshirts or shoes. Let's talk about shoes
Professional shoes customization
Make a unique pair of shoes
Customization refers to customized products from materials, styles, designs, colors, patterns and other aspects according to the specific needs of customers, which is different from the current service mode of large-scale production lines.
Compared with the shoes on the market, customized shoes have more user style, more personalized elements and commemorative significance. As a daily wear, its function is not only external material, but also spiritual level. This technology is the best and most reliable in China.
- meet the personalized needs of different consumers. In the traditional marketing mode, enterprises usually carry out mass production through simple market survey and prediction of current fashion trend. Shoes produced in this mode are either not the right size, color and style, or are not designed to suit personal preference. For individual consumption market segmentation, personalized customization can be customized according to individual interests and needs, such as shoe type selection, style design, color design, collocation design, pattern design and other customized production.
- Conducive to product development. Under the traditional marketing model, designers of many enterprises develop products according to their hobbies and feelings behind closed doors, and their shoes of design are very limited. In customized marketing, designers have many opportunities to communicate with consumers face to face and understand their actual needs. Under the guidance of consumers, they are more likely to develop creative products that meet their own needs.